Tuesday, August 31, 2010

Toms for Toms

So a friend of mine mentioned this company that makes shoes. They're not much to look at, just a canvas style slip on shoe, but the message behind them is much stronger. Toms for Toms was started by a young guy named Blake Mycoskie. He went to South America to learn how to sail and play polo, but after making such strong bonds with the children there he felt called to help them. In his Myspace profile he openly confesses his Christianity and his love for the bible. The idea is almost so obvious yet we tend to overlook it. It's one of the most mentioned things in Jesus' teachings, put others first.

Luke 14:13-14
But when you give a banquet, invite the poor, the crippled, the lame, the blind, and you will be blessed. Although they cannot repay you, you will be repaid at the resurrection of the righteous

Whenever you purchase a pair of Toms a second pair is given to a child in need of shoes. Most children in developing countries grow up barefoot. Whether at play, doing chores or just getting around, these children are at risk.

Walking is often the primary mode of transportation in developing countries. Children can walk for miles to get food, water, shelter and medical help. Wearing shoes literally enables them to walk distances that aren't possible barefoot.

Wearing shoes prevents feet from getting cuts and sores on unsafe roads and from contaminated soil. Not only are these injuries painful, they also are dangerous when wounds become infected. The leading cause of disease in developing countries is soil-transmitted parasites which penetrate the skin through open sores. Wearing shoes can prevent this and the risk of amputation.

Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential.

There is one simple solution...SHOES.

Of the planet's six billion people, four billion live in conditions inconceivable to many. Lets take a step towards a better tomorrow.

Blake Mycoskie has taken Awesome to a whole new level.

Visit his website here.

1 comment:

  1. What would transpire if you bought one shoe? Some child in Africa would be wandering about lopsided...